For fashion designer Lela Rose, a simple storefront just doesn’t fit. Her creations—including her Western-inspired capsule, Lela Rose Ranch—are warm, playful, and alive with pattern and personality. Drawing inspiration from her collections, we helped Lela create a one-of-a-kind storefront in her home state of Texas. The reimagined Dallas store needed to feel inviting—not just for shopping, but also for having fun. Inside the relatively small space, we embraced bold, unexpected touches, like a swing used as a display table, and a curved checkout counter that pulls double duty as a tequila bar. The store’s dressing rooms feature terra-cotta breeze block partitions and floating metal bird mobiles by artist Catherine Hicks, reflecting Lela’s family’s love of birds and her commitment to thoughtful and beautiful details.